Google Ads vs Meta Ads For Local Service Businesses: What's Right For You?
- AUG Agency
- 4 days ago
- 2 min read
If you run a local service business... like HVAC, plumbing, landscaping, or cleaning—you’ve probably asked yourself: Should I be running Google Ads or Meta (Facebook & Instagram) Ads? It’s a great question. And the answer isn’t always black and white. Both platforms can generate leads, but they work in different ways and attract people at different stages of the buying process. At AUG Marketing Agency, we manage both every day for clients across the country, so let’s break down how each one works and what might be best for your business.
🚀 Google Ads: Intent-Based and Fast Results
Google Ads is like showing up at the exact moment someone is searching for your service. If someone types in “AC repair near me” or “emergency plumber,” they’re looking to hire now. That’s what makes Google Ads so powerful... it’s intent-driven.
Pros:
High purchase intent: You’re capturing people actively searching for what you offer.
Quick leads: With the right keywords and a solid landing page, you can start getting calls fast.
Local targeting: You can target specific zip codes, towns, or service areas.
Cons:
Competitive (and pricey): For high-demand services, the cost-per-click can get expensive.
Requires solid setup: If your ads or landing pages aren’t dialed in, you’ll burn through budget fast.
📱 Meta Ads (Facebook & Instagram): Disruption & Brand Awareness
Meta Ads are more about getting in front of the right people before they start searching. Think of it like a digital billboard. You’re putting your offer in front of homeowners who might need you soon... even if they’re not looking right now.
Pros:
Great for brand awareness: Keep your business top of mind so they remember you when they do need help.
Powerful visual creative: Show off before/afters, testimonials, and promotions to stand out.
Lower cost-per-click: Often more affordable than Google Ads.
Cons:
Lower intent: You’re interrupting someone’s scroll, not answering a search.
May take longer to convert: Meta Ads are great for warming up leads over time, not always instant results.
So… Which Should You Use?
Honestly? The best campaigns often use both.
Use Google Ads to capture hot leads who are ready to book, and run Meta Ads to build brand recognition, promote seasonal offers, and stay in front of your local audience.
If you have a tight budget, start with Google Ads for the quick wins. But if you want to grow long-term and build a brand people remember, Meta is a great add-on.
Need help deciding or managing both?
That’s where we come in. At AUG Marketing, we create and manage high-performing ad campaigns tailored specifically for local service businesses. No guesswork, just results.
📞 410-449-0034
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